Trading since 1987 Italy & India
Findable by people. Quotable by machines.
Digital marketing agency for SEO, generative engine optimisation and web development — Italy and India
Siolfur is a growth studio for the answer-first internet. We build the sites, the structure and the writing that get a brand named — in Google, and in the assistants your customers now ask instead of Google.
ChatGPTClaudePerplexityGeminiCopilotGoogle AI OverviewsGrokMeta AI
The shift
Search stopped returning links.
It returns paragraphs now. Somebody's brand is named in that paragraph. The question is whether it is yours.
How GEO works →
What changed about how customers find companies?
People increasingly ask an assistant instead of scanning a results page. The assistant reads a handful of sources, synthesises one answer, and names two or three companies. There is no page two. If a model cannot read your site, resolve who you are, and find something worth quoting, you are simply absent from that answer.
Does that mean SEO is finished?
No — it means SEO became the floor rather than the ceiling. Assistants still reach the open web through crawlers, so crawlability, speed, clean markup and genuine authority all still count. GEO adds a second layer of requirements on top: machine-readable identity, structured data, llms.txt, and content shaped so a complete answer can be lifted intact.
Can any of this actually be measured?
Yes. We publish the Siolfur Index — 54 deterministic checks across AI discoverability, digital identity, technical health, content relevance, brand trust and customer match. Each is a pass or a fail against a written standard, so the score is reproducible rather than estimated, and a month of work either moves it or it did not work.
0Checks in the IndexPass or fail, no opinion
0Assistants trackedAnd counting
What we do
Six disciplines, one outcome.
-
01
GEO & AI Visibility
Be named by the assistant, not just ranked by the crawler.
- 54-check Siolfur Index audit
- llms.txt & structured data
- Entity and citation repair
- Monthly answer-share tracking
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02
Search Engine Optimisation
The classical discipline, still doing most of the work.
- Technical & Core Web Vitals
- Keyword and intent mapping
- Content architecture
- Digital PR and links
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03
Web Development
Fast, semantic, built to be read by both audiences.
- Static & headless builds
- WordPress and Shopify
- Core Web Vitals budgets
- Schema-first markup
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04
Brand & Design
An identity that survives being described in a sentence.
- Identity systems
- Art direction
- UI and design systems
- Presentation and deck design
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05
Content
Written to answer, structured to be quoted.
- Answer-first article systems
- Product and category copy
- Technical writing
- Multilingual EN / IT
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06
Paid Media
Demand you can buy while you earn the rest.
- Google Search & Shopping
- Paid social
- Feed and catalogue hygiene
- Margin-based measurement
How we work
Measure. Fix. Measure again.
No sixty-page strategy deck. A ranked list of things that are wrong, the work to fix them, and the same checks re-run afterwards.
01
Discover
We measure before we advise. Audit, analytics, and a look at how the models currently describe you.
02
Plan
A ranked list of fixes with expected effect and effort. No sixty-page deck.
03
Implement
We do the work — code, content, structured data — rather than handing over a document.
04
Measure
Re-run the same deterministic checks. The score moves or the work did not land.
05
Compound
Monthly iteration. Visibility is a stock, not a campaign.
Selected work
Things we actually built.
DG
Delmer Group
A 900-product industrial and jewellery-machinery catalogue rebuilt for an answer-first web: structured data across every product, entity resolution for a brand trading under several names, and an agentic-commerce stack a model can actually transact against.
937Products structured
60+Categories mapped
7Sectors covered
OP
OPDEL
Induction furnaces, casting machines and refining equipment sold to jewellery manufacturers. Ninety-eight pages audited and rewritten around the trading entity that actually fulfils the orders, with Yoast metadata and image alt text repaired programmatically across the estate.
98URLs audited
74Pages rewritten
2Markets served
SI
The Siolfur Index
Our own product: a deterministic 54-check audit of how well a site is set up to be found, understood and recommended by AI assistants — plus a monitor that asks the models directly whether they name the brand. Published as an open standard, not a black box.
54Deterministic checks
6Scored areas
100Point scale
See the standard ↗
Where we are
Two offices. One studio.
A European legal entity and an Indian one, under a single brand. European hours and Indian delivery depth, invoiced from whichever side of the world suits you.
Italy
Moshulu SRLS
Legal office — Europe
Bassano del Grappa, VI 36061
Italy
P.IVA 04518840246
+39 328 466 2090
India
iSoft India
Legal office — India
08 Basera Building
Vadodara, Gujarat 390007
India
+91 98240 09466
Free, no login
See what the models say about you.
Run the 54-check Siolfur Index against your own domain and get the failing checks back in plain English.