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Who we are
Silver is the metal that reflects.
Siolfur is Old Norse for silver. It is a decent description of the job: showing a business what it actually looks like from outside — to a person, and now to a machine — before anyone decides what to change.
The story
Nearly forty years of it.
The business behind Siolfur has been trading since 1987, which in practice means it has already lived through several complete changes in how customers find suppliers: the trade directory, the trade show, the search engine, the marketplace, and now the assistant.
Each of those transitions punished the same thing — being hard to find and hard to describe. Companies with better products lost to companies that were simply easier to locate and easier to summarise. Nothing about that has changed with AI; the summary is just being written by something that reads faster and forgets nothing.
What is new is that the summary is now generated rather than clicked through to. So we built a way to measure it. The Siolfur Index exists because we needed a number we could argue with, and there wasn't one.
How we work
We measure before we advise, we do the work rather than hand over a document, and we re-run the same checks afterwards so the claim of improvement is falsifiable. If the score did not move, the work did not land, and we say so.
The studio is small on purpose. Work is done by the people you speak to. That caps how much we take on and means we turn down engagements that need a bigger machine than we are — usually with a recommendation of who to call instead.
Legal offices
Two entities. One studio.
Both companies work under the Siolfur brand with a single delivery team. Which one contracts and invoices you is a question of convenience, not of who does the work.
Italy
Moshulu SRLS
Legal office — Europe
Bassano del Grappa, VI 36061Italy
P.IVA 04518840246 +39 328 466 2090
India
iSoft India
Legal office — India
08 Basera BuildingVadodara, Gujarat 390007
India +91 98240 09466
Fair questions
Things people ask first.
What does the name Siolfur mean?
Siolfur is Old Norse for silver. Silver is the metal that reflects most completely — which is roughly the job: showing a business what it actually looks like from the outside, to a person and to a machine, before deciding what to change.
How big is the team?
Small and deliberately so. Work is done by the people you speak to rather than passed to a delivery pool, which is why we take on fewer engagements and say no to work that needs a bigger machine than we are.
Why two legal offices?
Because the work and the clients genuinely sit in both places. The Italian entity handles European contracts, invoicing and VAT; the Indian entity handles Indian clients and carries most of the engineering depth. Clients pick whichever is simpler for their accounts.