Home Work

Selected work

Things we actually built.

Three projects we can show in full because we own or co-own them — so nothing here is rounded up, anonymised or borrowed from a template.

DG

Delmer Group

  • Shopify
  • GEO
  • Technical SEO
  • Agentic commerce

Delmer Group sells precision weighing and jewellery machinery, and has done since 1987. The catalogue had grown to roughly nine hundred products across sixty categories with almost no machine-readable structure underneath it — good stock, invisible to anything that was not a human already on the site.

We indexed the whole catalogue by handle, mapped it into seven commercial sectors, and rebuilt the structured data so each product resolves as a distinct entity tied to one organisation. That last part mattered more than it sounds: the business appears under several names across markets, which is exactly the condition that makes a model give up on identifying you.

937Products structured
60+Categories mapped
7Sectors covered
OP

OPDEL

  • WordPress
  • Schema
  • Content
  • Entity repair

OPDEL sells induction furnaces, casting machines, heat-treatment furnaces and refining consumables to jewellery manufacturers and precious-metal refiners. The site described a company that had since been liquidated, while the orders were being fulfilled by an entirely different trading entity.

That is an entity-resolution problem before it is a copywriting one. We audited all ninety-eight URLs, re-authored the seventy-four pages around the company that actually trades, and repaired the metadata and image alt text programmatically across the estate rather than by hand — including working around a caching layer that silently reported success while serving stale values.

98URLs audited
74Pages re-authored
2Markets served
SI

The Siolfur Index

  • Product
  • Open standard
  • Node.js
  • Reporting

Our own product, and the reason this studio has a point of view. The Index is a deterministic audit of how well a site is set up to be found, understood and recommended by AI assistants: fifty-four checks across six areas, each a pass or a fail against a written rule.

Alongside it runs a monitor that does the other half of the job — asking the assistants real buying questions and recording whether they name the brand at all. The two measurements are deliberately kept apart, because a site can be built perfectly and still not be mentioned, and that gap is where the interesting work lives.

54Deterministic checks
6Scored areas
100Point scale
See the standard

Can I see references?

Yes, on a call. The three projects shown here are ones we can describe in public because we own or co-own the properties. Client work under NDA is discussed directly rather than published, and we will put you in touch with people who have worked with us.

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